Eastern Mediterranean University (EMU), Marketing Management Master’s Program students conducted a comprehensive study, led by their academic advisor Dr. Victor Oluwafemi Olorunsola, examining the challenges faced by students from the Middle East and North Africa (MENA) region. Based on a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), the study presented a strategic model aimed at enhancing EMU’s international student recruitment and admission processes.
The research focused on the primary difficulties encountered by students from the MENA region, particularly regarding visa procedures, accreditation matters, and cultural integration. By evaluating their regional knowledge and personal experiences within an academic context, the students put forward practical and feasible solutions aimed at addressing these challenges. The resulting model is expected to support the enhancement of the university’s international student recruitment processes by making them more efficient and inclusive.
EMU Vice Rector for Promotion and Institutional Communication Prof. Dr. Ali Öztüren and Marketing Director Murat Aktuğralı attended a meeting organized within the scope of the research project. Raahjoo International Institute representatives who contributed to the research process of the students were also present during the said meeting where existing practices targeting the MENA region were reviewed, and views were exchanged on integrating the proposed strategies into institutional processes.
At the end of the meeting, Prof. Dr. Öztüren underscored the value of the students’ work, noting that the project stands as a strong example of effectively bridging academic theory and practice. He remarked that the study is well positioned to enhance EMU’s international profile and strategic standing, and expressed confidence that the proposed strategies would support the university’s efforts in attracting international students while also strengthening academic standards. Prof. Dr. Öztüren concluded by thanking the students who carried out the project and all stakeholders who contributed to its realization.
University officials stated that the academic initiative represents a valuable example of integrating theory and practice in higher education, adding that increasing similar studies would strengthen EMU’s presence and impact on a global scale.
The EMU Marketing Management Master’s Program is supported by a strong academic framework designed to provide students with up-to-date marketing knowledge through both theoretical and practical approaches. While aiming to enhance students’ ability to analyze opportunities and challenges in international markets, the program offers a dynamic learning environment for individuals pursuing global career paths.
Such strategic initiatives, aligned with EMU’s global vision, strengthen the university’s academic productivity while simultaneously supporting broader institutional growth and sectoral advancement.